Social media has become an integral part of digital marketing strategies, and for good reason. While social media is primarily used for building brand awareness and engaging with customers, it can also have a significant impact on search engine optimization (SEO), even if engagement isn’t high.

One way social media can help with SEO is by increasing the visibility of your website. By sharing content from your website on social media platforms, you’re creating backlinks to your site. Backlinks are an important factor in SEO, as they signal to search engines that other websites consider your content to be valuable and worth linking to. The more high-quality backlinks your website has, the higher it will rank in search engine results pages (SERPs).

In addition to creating backlinks, social media can also help increase the authority of your website. When people share your content on social media, it can reach a wider audience, which can lead to more backlinks and more traffic to your site. This increased traffic and engagement can signal to search engines that your website is authoritative and relevant to the topic at hand, which can lead to higher rankings in SERPs.

Another way social media can help with SEO is by increasing the amount of content on your website. By regularly sharing content on social media, you’re creating new opportunities for search engines to index your site. This can lead to more pages being indexed and more opportunities for your website to appear in SERPs.

Finally, social media can help with local SEO. Many social media platforms, such as Facebook and Instagram, allow businesses to create local listings. By creating a local listing and regularly updating it with relevant information, you can increase your chances of appearing in local search results.

In conclusion, social media can have a significant impact on SEO, even if engagement isn’t high. By creating backlinks, increasing authority, generating more content, and boosting local SEO, social media can help improve the visibility and rankings of your website.

If you’re unable to find the time to create content to post on your social pages, don’t be scared to ask for help. BCG offers many services that can help your business be seen. Contact us today to learn more!